Case Study: The Grand Mark Prague achieves €45K in direct booking revenue with Sojern

The Grand Mark Prague generates €45K in direct bookings with Sojern

The Grand Mark Prague sought to increase its share of direct bookings, competing against online third-party travel agencies. Partnering with the vendor Sojern, they implemented a pay-on-the-stay, commission-based digital advertising solution to attract customers to book directly on the hotel's website.

Sojern's multi-channel, always-on solution rapidly generated over €45,000 in direct booking revenue in under four months, representing 27% of the hotel's total revenue. This collaboration helped The Grand Mark Prague decrease its dependence on third parties, increasing its direct booking revenue share from 10-15% to nearly 30%.

The Grand Mark Prague