Case Study: Sumaq Machu Picchu Hotel achieves 10% direct booking growth with Sojern

Sumaq Machu Picchu Hotel grows direct bookings 10% with Sojern

Sumaq Machu Picchu Hotel, an independent hotel, needed to improve its online marketing to grow direct bookings. Its in-house efforts, such as search engine marketing, were expensive and delivered little return. The hotel partnered with Sojern for a managed campaign solution to address this challenge.

Sojern implemented an always-on marketing strategy across Display, Search, Facebook, and Instagram, leveraging travel intent data. This commission-based solution focused on driving completed bookings. Over three years, Sojern generated over $260,000 in direct booking revenue and helped grow Sumaq’s direct bookings by 10%, providing greater exposure across online channels.

Sumaq Machu Picchu Hotel