Case Study: Sugar Bay Resort & Spa achieves 7X ROI and increased leisure bookings with Sojern

Sugar Bay Resort & Spa - Customer Case Stuy

Sugar Bay Resort & Spa, a luxury getaway in St. Thomas, needed to increase leisure traveler bookings through its website while keeping marketing spend profitable. To achieve that, the resort partnered with Sojern on a commissionable cost-of-sale model, paying only a predetermined percentage for confirmed room bookings.

Sojern expanded reach beyond traditional distribution channels and optimized campaigns to target high-converting leisure audiences. The approach delivered a 7X ROI, generated an average of $33K+ per month, and produced actionable insights into top-converting traveler segments—results the resort’s Managing Director called “outstanding.”

Sugar Bay Resort & Spa

Kashmie Ale

Managing Director