Case Study: Springboard Hospitality achieves $3M+ in direct booking revenue with Sojern

Springboard Hospitality drives $3M+ in direct booking revenue with Sojern

Springboard Hospitality, a company with a varied portfolio of branded and independent hotels, needed a flexible digital marketing solution to support different property needs, from new openings to driving direct bookings. They partnered with vendor Sojern to leverage its marketing packages designed for every use case.

Sojern implemented its solutions, including the Pay on the Stay commission package, to run targeted campaigns that reach travelers actively planning trips. This approach drove high-intent guests to book directly on the properties' websites. As a result of this solution from Sojern, Springboard generated over $3 million in direct booking revenue in the last year alone across its entire portfolio.

Springboard Hospitality