Case Study: Lanson Place achieves HK$1.9M in direct booking revenue with Sojern’s RevDirect™

Sojern's RevDirect™ Generates Over HK$1.9M in Direct Revenue for Lanson Place, Using Google Marketing Platform

Lanson Place is a 194-room boutique hotel in Hong Kong’s Causeway Bay and a member of Small Luxury Hotels of the World. Facing limited marketing budgets, the hotel needed a way to increase direct bookings and access chain-level marketing capabilities without large upfront costs.

Starting in June 2017 Lanson Place partnered with Sojern’s RevDirect (Display and SEM) run on Google Marketing Platform to deliver a full-funnel online strategy. The program drove HK$1,975,892 (over HK$1.9M) in direct booking revenue, 323 direct bookings, and gave the hotel increased control over marketing spend.

Lanson Place

Man Chan

Assistant E-Commerce Manager