Case Study: Mindshare achieves dozens of high-quality monthly leads for a major financial institution with Sojern

Sojern Targets High-Income Travelers in Mexico to Drive More Leads for a Major Financial Institution

Sojern partnered with Mindshare and a major global financial institution to drive conversions for a premium credit card in Mexico. The challenge was reaching the right high-income, travel-ready audience amid limited budgets and a client initially hesitant to try new vendors.

Sojern ran targeted display campaigns to frequent flyers, using search and booking intent signals and credit-card usage data to identify mid-to-high income prospects. The campaign delivered dozens of high-quality leads each month and achieved a 0.25% CTR—more than twice the LATAM average—prompting Mindshare to expand Sojern into future plans.

Mindshare

Marcela Picos

Client Lead