Case Study: Samadhi Retreats achieves RM1.1M+ in direct booking revenue with Sojern’s RevDirect™

Sojern Generates More Than RM1.1M in Direct Booking Revenue for Samadhi Retreats, with RevDirect™

Samadhi Retreats is a small boutique hotel group with three properties in Malaysia and Singapore, each under 25 rooms and designed to reflect local natural and cultural surroundings. With a limited marketing budget, Samadhi had focused on brand awareness but wanted to shift to campaigns that directly drove bookings, so they partnered with Sojern’s RevDirect™ in January 2017.

Sojern ran RevDirect across Display, SEM, Facebook and Instagram—targeting travelers searching for Samadhi destinations and re‑engaging past site visitors—using a pay‑on‑the‑stay commission model. Over 20 months this approach generated RM1.1M in direct booking revenue and now accounts for roughly 30% of Samadhi’s total direct bookings, while leveraging Sojern’s expertise to broaden the brand’s presence.

Samadhi Retreats

Faith Yap

Marketing Executive