Case Study: The Tour at NBC Studios achieves $80,000+ in ticket sales with Sojern

Sojern Drives Strong Ticket Sales for The Tour at NBC Studios

The Tour at NBC Studios, an iconic New York City attraction offering behind-the-scenes access to shows like Saturday Night Live and The Tonight Show, needed a better way to measure marketing impact and drive ticket sales. New to programmatic advertising, the marketing team sought a targeted approach that would move the needle and track results.

They partnered with Sojern for a programmatic display campaign targeting in-market travelers using travel intent signals. In Q4 2018 the campaign drove more than $80,000 in ticket sales, proved the value of their marketing spend, and delivered actionable insights and creative testing guidance to optimize future campaigns.

The Tour at NBC Studios

Ryan Michaelsen

Director of Tours and Marketing