Case Study: Chatrium Hotels and Residences achieves ฿22M+ in direct booking revenue with Sojern

Sojern Drives over ฿22M in Direct Bookings for Chatrium Hotels and Residences

Chatrium Hotels and Residences operates seven properties—hotels, serviced apartments and resorts—delivering 5‑star service with a personal touch. Because each property type attracts different travellers, Chatrium struggled to reach the right audience at the right time to grow direct bookings.

Partnering with Sojern on a commission‑based, always‑on, data‑driven program using display, SEM, Facebook and Instagram, Chatrium kept its properties top of mind for active travel shoppers. The campaign generated over ฿22 million in direct booking revenue and 1,431 Sojern‑attributed bookings (about 14 months), established a comprehensive online marketing strategy, and included local-language support for the team.

Chatrium Hotels and Residences

Pawarisa Hirantanes

Corporate Director of Revenue and E-Commerce