Case Study: Major Amusement Park in Florida achieves $774K in booking revenue with Sojern

Sojern Drives $774K in Booking Revenue for a Major Amusement Park in Florida

A major Florida amusement park partnered with Sojern to stand out in a crowded market and meet aggressive campaign goals. The challenge was to drive high-value bookings and achieve an ambitious return on ad spend (ROAS) and viewability for a 2019 online display campaign.

Sojern used real-time search and first‑party travel data to target travelers actively planning trips to Florida and served engaging display ads. In the first four months the campaign generated $774,768 in booking revenue from 1,576 transactions, delivered ROAS well above the client’s goal, and exceeded viewability targets by 18%.