Case Study: The Roosevelt Hotel achieves $310K+ in direct booking revenue with Sojern

Sojern Delivers $310K+ in Direct Booking Revenue for New York’s Iconic Roosevelt Hotel

The Roosevelt Hotel, an iconic Manhattan landmark known for its grand architecture and classic New York glamour, wanted to increase the share of bookings that came directly to its website rather than through third parties. Although the property draws global travelers, the team needed a way to convert more demand into direct revenue without disrupting existing ecommerce efforts.

Working with Sojern’s commission-based, pay-on-the-stay display advertising—powered by billions of real-time travel searches and targeted retargeting—the hotel reached active travelers and re-engaged site visitors. In six months Sojern drove $310,423 in direct booking revenue, helped lift direct business by 8% year-over-year, and delivered results with no upfront cost, complementing the hotel’s existing marketing.

The Roosevelt Hotel

Vo Tomulich

Director of Sales & Marketing