Case Study: Marketing Greece S.A. achieves 40K+ searches and 3.3K bookings with Sojern

Sojern and Marketing Greece Collaborate to Drive Awareness of Greece, Delivering Over 40K Searches

Marketing Greece partnered with Sojern in April 2019 to run the "Oh My Greece" awareness campaign targeting UK and French travelers. With high production standards and multiple stakeholders funding the project, the main challenge was allocating the marketing budget effectively to meet collective goals and satisfy all collaborators.

Sojern used billions of travel-intent signals to run a two-wave video campaign that targeted people interested in Greece and competitor destinations, optimizing delivery and timing. The campaign drove 40.3K searches and 3.3K confirmed travelers to Greece over four months and achieved a cost-per-view 40% better than the 0.05€ target, while providing daily insights to inform future initiatives.

Marketing Greece S.A.

Ioanna Dretta

Chief Executive Officer