Case Study: Maha Festival achieves 11X ROI and increased ticket sales with Sojern

Sojern and Maha Festival Partner to Drive Brand Awareness and Increase Ticket Sales

Maha Festival, an annual four‑day event in Omaha that combines an innovation conference with live music, partnered with Sojern in April 2019 to raise awareness beyond the city and boost online ticket sales. The festival had tried display advertising before but lacked dedicated resources to monitor and optimize campaigns, and—working as a non‑profit—needed to make every advertising dollar count.

Sojern implemented a targeted online display campaign focused on neighboring cities, optimizing budget and audience timing to drive qualified traffic to the festival website and encourage ticket purchases. The campaign successfully reached out‑of‑market buyers, maximized campaign impact, and delivered an 11X return on investment.

Maha Festival

Rachel Grace

Marketing and Communications Manager