Case Study: Hotel Conde Duque Bilbao achieves over €84K in direct bookings in six months with Sojern

Sojern and Hotel Conde Duque Bilbao Collaborate to Achieve over €84K in Direct Bookings in Six Months

Hotel Conde Duque Bilbao is a family-run hotel near the old town that has served leisure and business travelers for over 50 years. As a small property with no sales team, staff juggle guest service and marketing tasks and struggled to keep up with evolving digital ad platforms while driving direct bookings through the website.

In February 2019 the hotel partnered with Sojern for a performance-driven, multi-channel campaign across Display, Facebook & Instagram, and SEM, paying commission only on completed stays. In six months the program generated €84K+ in direct booking revenue from 356 reservations, while giving the team back time to focus on guest relations and satisfaction.

Hotel Conde Duque Bilbao

Iñaki Armada

Subdirector