Case Study: Slovenia Tourism achieves 54% search growth in the DACH region with Sojern

Slovenia Tourism drives 54% more searches with Sojern

Slovenia Tourism partnered with Sojern to address the common tourism board challenge of proving the impact of marketing spend, as they cannot track direct bookings like hotels or airlines. Their goal was to measure the effectiveness of a campaign promoting Slovenia as a gastronomic and wellness destination in the DACH market.

Sojern implemented a multi-channel campaign using Display and Video assets to target new audiences. Their solution drove 2,628 website visits, 95% from new users, and achieved a 54% year-over-year growth in searches for Slovenia from new travelers, successfully demonstrating the value of Slovenia Tourism's investment with Sojern.

Slovenia Tourism