Case Study: Situation achieves 4X ROI and drives Pretty Woman Broadway ticket sales with Sojern

Situation Partners with Sojern to Drive Ticket Sales for Pretty Woman on Broadway

Situation, a digital-first marketing agency that builds passionate communities for brands, partnered with Sojern to promote Pretty Woman: The Musical on Broadway. Facing a crowded New York attractions market, Situation needed to reach travelers with real booking intent—people who had searched for, booked, or were already in-destination—rather than casual aspirational audiences.

Sojern ran a targeted display campaign leveraging travel-intent signals to drive in-market travelers to the show’s website. The campaign delivered a 4X ROI, brought confirmed inbound travelers to the site at under $4 each, and delivered more relevant, cost-efficient traffic for ticket sales.

Situation

Rachel Harpham

Media Supervisor