Case Study: Seasons Apartment Hotel Group achieves $110K+ AUD in direct bookings with Sojern

Seasons Apartment Hotel Group and Sojern Generate $110K+ AUD in Direct Bookings Across Their Portfolio

Seasons Apartment Hotel Group is an Australian upmarket apartment brand known for spacious suites tailored to leisure, business, and long-stay travelers. With a lean, "one-person" marketing team, the group relied heavily on third-party channels and lacked scalable digital marketing to drive more direct bookings.

Sojern implemented a commission-based, multi-channel strategy using Display and SEM to target likely bookers; over one year this approach drove 277 direct bookings across five properties (about 13% of total booked stays) and generated more than $110K AUD in direct booking revenue, with Seasons only paying commission on the stays Sojern delivered.

Seasons Apartment Hotel Group

Joyee Lum

Group Marketing Manager