Case Study: San Francisco Travel achieves up to $403 ROAS and thousands of incremental bookings with Sojern

San Francisco Travel - Customer Case Study

San Francisco Travel partnered with Sojern for its "49‑hours of SF: Arts & Culture" campaign to encourage longer stays and drive incremental visitation. Facing a crowded digital marketplace, the destination needed to reach high‑intent travelers, increase traffic to sanfrancisco.travel, and reliably track post‑impression search and booking behavior.

Sojern used proprietary travel intent data to target the right audiences and measure lift at 30, 60 and 90 days. Results showed strong efficiency and conversion: ROAS of $163:$1 (30‑day), $331:$1 (60‑day) and $403:$1 (90‑day); incremental flight activity rose to 169,584 searches/2,905 bookings (30d), 185,536 searches/5,905 bookings (60d) and 233,567 searches/7,186 bookings (90d); overall CTR 0.83%, and exposed users were 12% more likely to search and 14% more likely to book.

San Francisco Travel

Lynn Bruni

Director of Consumer Marketing