Case Study: Samsonite achieves 5x sales and highest ROI with Sojern

Samsonite - Customer Case Study

Samsonite needed an impactful campaign to drive traffic to shop.samsonite.com and generate both online and offline sales by reaching travelers who fit its target demographics and travel behaviors. The challenge was delivering a product-focused message to a precise travel audience to improve marketing efficiency and ROI.

Sojern used its boarding pass and audience-targeting solutions to reach 50 million active travelers, producing the highest conversion rate and ROI vs. other vendors — delivering 5x the sales volume — and a strong .34% CTR that drove substantially higher site traffic and cost-effective sales.

Samsonite

Stephanie Goldman

Director, Marketing Communications