Case Study: Rainbow Ryders achieves 8:1 ROI and $51K in revenue with Sojern

Rainbow Ryders drives 8:1 ROI and $51,118 in 6 months with Sojern

Rainbow Ryders needed a trusted digital marketing partner to effectively shift budget from print ads and target travelers in competitive markets like Phoenix, where they operate a hot air balloon tour business. They partnered with Sojern to use their programmatic display advertising solutions.

Sojern implemented a campaign targeting travelers to Phoenix, driving qualified traffic to the Rainbow Ryders website. This solution generated 104 ticket transactions and over $51,000 in revenue in six months, delivering an 8:1 ROI for Rainbow Ryders and leading to an expanded partnership for their other locations.

Rainbow Ryders