Case Study: Rainbow Ryders achieves 8:1 ROI and $51K in revenue with Sojern

Rainbow Ryders and Sojern Partnership Generates 104 Ticket Transactions and over $50K in Revenue

Rainbow Ryders, the top-rated hot air balloon experience in Albuquerque, Phoenix, and Colorado Springs, needed to shift marketing spend from print into digital and more effectively target travelers across multiple markets—particularly competitive Phoenix. To solve communication and targeting challenges they partnered with Sojern at the end of 2018.

Sojern used programmatic display advertising and travel-intent signals to reach travelers coming to Phoenix, driving highly qualified traffic that produced 104 ticket transactions over six months totaling $51,118 and delivering an 8:1 ROI; the campaign’s success led Rainbow Ryders to expand the partnership to other locations.

Rainbow Ryders

Emily Romero

Marketing Manager