Case Study: Qatar Airways achieves 31:1 ROI, 3X conversions and time savings with Sojern Dynamic Creative

Qatar Airways Uses Sojern's Dynamic Creative to Save Time and Resources Without Compromising Performance

Qatar Airways, a rapidly growing global airline serving 150+ destinations, needed a more personalised, efficient way to reach in‑market travellers in a competitive market. The UK & Ireland marketing team wanted to serve ads based on traveller interests rather than rely on many manually produced static creatives, so they partnered with travel-marketing specialist Sojern to test a Dynamic Creative approach.

Using Sojern’s Dynamic Creative to prospect in‑market users, Qatar Airways more than doubled its ROI goal and outperformed static ads: a 31:1 ROI (3× higher than static and 2× its 16:1 target), 2× higher click‑through rates and 3× more conversions, while significantly reducing creative production time and resource demands.

Qatar Airways

Barbara Di Domenico

Marketing Manager