Case Study: Punta Gorda/Englewood Beach Visitor & Convention Bureau achieves 29:1 ROI with Sojern

Punta Gorda/Englewood Beach Visitor & Convention Bureau drives 29:1 ROI with Sojern

The Punta Gorda/Englewood Beach Visitor & Convention Bureau, a destination marketing organization, sought to enhance its partner engagement and stretch its marketing budget beyond traditional print advertising. To help local businesses drive bookings, the bureau partnered with vendor Sojern to implement a co-op marketing program focused on targeting travel intenders.

Sojern's solution was a co-op match program, which provided a one-to-one-to-one funding structure to maximize campaign value. The program ran display and native advertising campaigns tailored to each partner's goals. This effort by Sojern delivered a 29:1 return on investment, an estimated $707,056 in economic impact, and drove 2,823 confirmed travelers to the destination.

Punta Gorda/Englewood Beach Visitor & Convention Bureau