Case Study: Polish Tourism Organisation boosts travel bookings with Sojern

Polish Tourism Organisation reaches 22M travellers and boosts Poland bookings with Sojern

The Polish Tourism Organisation faced the challenge of raising its profile as a travel destination and highlighting Poland's unexpected offerings, as it was not often top of mind for holidaymakers. They partnered with the vendor Sojern and OTA eSky to launch a managed campaign aimed at increasing awareness and inspiring travel bookings.

Sojern implemented a multichannel campaign that successfully reached over 22 million unique travelers. The solution far exceeded viewability benchmarks, and the campaign had a significant measurable impact: 40% of users exposed to the ads who then booked a European trip chose Poland, compared to only 0.67% of bookers who were not exposed.

Polish Tourism Organisation