Case Study: PlumpJack Squaw Valley Inn achieves $68K in incremental revenue and 30% more homepage visits with Sojern

PlumpJack Squaw Valley Inn - Customer Case Study

PlumpJack Squaw Valley Inn is a boutique hotel with a strong reputation and loyal clientele that wanted to expand beyond its existing guests. The property’s challenge was to reach new high-intent luxury travelers, boost brand recognition, and attract visitors looking for outdoor or ski-focused vacations.

PlumpJack partnered with Sojern to identify and target in-market luxury travelers through retargeting and social placements, producing an additional $68K in revenue over six months. The campaign increased homepage visitors 30% year-over-year, drove about 18% of monthly bookings, delivered 21% of conversions via Facebook Right-Hand Column ads, and revealed peak booking times after 5 PM on Tuesdays and Wednesdays.

PlumpJack Squaw Valley Inn

Amy Decko

Director of Revenue