Case Study: Peru Travel drives 6,480 travelers in six weeks with Sojern

Peru Travel drives 6,480 travelers in 6 weeks with Sojern

Peru Travel, along with their agency Irismedia, sought to promote Peru as a top tourist destination and needed to precisely target travelers actively searching for trips. Their challenge was to engage the right audience at the right time and to understand market perceptions about safety and interest in Peru. They partnered with the travel marketing platform Sojern to leverage real-time travel data and execute a full-funnel campaign.

Sojern implemented a six-week multichannel advertising campaign using display, video, and native channels, supplemented with market intelligence from partner Mabrian. The solution successfully exceeded key performance goals, achieving a 0.29% CTR on display and an 86% VCR on video. Sojern's reporting confirmed the campaign drove 6,480 travelers to Peru and generated 32,437 flight searches, delivering a strong return on investment.

Peru Travel