Case Study: Opus XVI increases direct bookings with Sojern

Opus XVI drives 4,060,000 NOK in direct bookings with Sojern

Opus XVI, a luxurious hotel in Bergen, Norway, needed to increase direct bookings and maximize occupancy during its shoulder and off-seasons. The hotel’s small team was stretched thin managing numerous responsibilities and sought a digital marketing partner to run an efficient multichannel strategy with clear ROI and minimal internal effort. They partnered with vendor Sojern to implement its Pay on the Stay commission-based solution.

Sojern centralized Opus XVI's advertising across Facebook, Instagram, search engine marketing, metasearch, and display. This approach leveraged Sojern's traveler data to target potential guests actively looking to book trips to Norway. The solution delivered significant results, generating 4,060,000 NOK in direct bookings over one year and improving occupancy in traditionally slower months. It also freed the hotel’s internal resources, as 60% of bookings came with lead times of 28 days or more, aiding forecasting.

Opus XVI