Case Study: ONYX Hospitality Group achieves a 24:1 ROI and drives longer-stay, higher-value bookings with Sojern

ONYX Hospitality Group Achieves a 24:1 ROI by Partnering with Sojern

ONYX Hospitality Group, a Thai-based operator of brands including Saffron, Amari and Shama across the Asia‑Pacific and Middle East, needed to attract incremental travelers and drive more direct bookings as it expanded its portfolio. After successful tests, ONYX committed to an always-on partnership with Sojern and set an ambitious ROI target of 6:1.

Sojern applied predictive data science and display advertising powered by billions of search and booking intent signals to reach the right audiences, driving longer stays and higher basket values. The always-on campaign far exceeded expectations, delivering a 24:1 ROI, more direct bookings, improved booking quality and time savings on campaign optimization.

ONYX Hospitality Group

Chutima May Fuangkham

Senior Director, Digital Marketing