Case Study: Oban Spa Inn & Suites achieves 69 direct bookings and a 7:1 ROI in 7 months with Sojern's RevDirect™

Oban Spa Inn & Suites - Customer Case Study

Oban Spa Inn & Suites is a four-diamond boutique hotel in Niagara-on-the-Lake known for privacy, a world-class spa and close proximity to theatres and wineries. Facing a competitor that controls 90% of local rooms and dominates traditional advertising, the hotel needed a cost-effective way to drive organic, direct bookings without paying for inflated SEO traffic.

Partnering with Sojern’s RevDirect™, Oban served nearly 500,000 targeted ads using its own imagery and messaging to in-market travelers across 350 million profiles. Over seven months the campaign delivered 69 direct bookings (about 40% of the property’s bookings), generated $46,362 in gross revenue, achieved a 7:1 ROI, increased spa and dining spend, and simplified booking reconciliation through the online platform.

Oban Spa Inn & Suites

Ian Shulman

General Manager