Case Study: Newstead Belmont Hills Golf Resort and Spa achieves more direct bookings with Sojern

Newstead Belmont Hills Golf Resort and Spa doubles occupancy with Sojern

The Newstead Belmont Hills Golf Resort and Spa, a luxury resort in Bermuda, sought to decrease its dependency on online travel agencies (OTAs) and increase its direct bookings. To achieve this, the customer partnered with vendor Sojern to implement a multichannel marketing strategy using their Pay on the Stay commission-based service.

Sojern executed a comprehensive digital advertising campaign across channels including Search Engine Marketing, social media, and metasearch. This solution ensured the resort remained prominent during travelers' planning and booking phases, driving traffic to its direct booking website. The results were significant, with direct bookings showing longer lead times for better forecasting, a 26% higher value on bookings from Sojern, and a doubling of occupancy during typically low seasons.

Newstead Belmont Hills Golf Resort and Spa