Case Study: Nakar Hotel achieves 30% increase in direct bookings with Sojern

Nakar Hotel Partners with Sojern to Help Increase Direct Bookings by 30%

Nakar Hotel is a 57-room boutique lifestyle hotel in the heart of Palma de Mallorca that initially relied on third‑party booking sites to build awareness after opening in 2016. Their main challenge was shifting more reservations to direct channels to reduce dependence on intermediaries and improve margin and control.

Partnering with Sojern in March 2018, the hotel ran targeted display and Facebook/Instagram campaigns focused on travelers with intent to visit Mallorca. In seven months Sojern drove €128,769 in direct booking revenue, helped lift year‑over‑year direct bookings by 30%, and delivered insights (like a visitor heat map) to support rate planning; 17% of future stays came via Facebook and Instagram.

Nakar Hotel

Andres Valencia

Revenue and Sales Manager