Case Study: Musafir achieves 50% conversion lift on Facebook and Instagram with Sojern and the Adphorus platform

Musafir Increases Facebook and Instagram Conversion Lift by 50% with Sojern and the Adphorus Platform

Musafir.com, the UAE’s premium-experience travel website, faced challenges generating cost-effective leads for holiday packages on Facebook and Instagram. Their in-house campaigns were time-consuming, struggled to meet a 20 AED CPL target, and only three of 14 campaigns were delivering, limiting lead volume and quality.

Sojern, using the travel‑focused Adphorus platform and its AI bidding assistant Marvin, implemented refined audience segmentation and automated bid optimization. The changes lifted conversion rates by 50% (from ~8% to 12%), drove over 3,000 leads in under four months while meeting CPL targets, and delivered higher-quality leads with significantly less internal effort.

Musafir

Atish Thapa

Head of Online Business & eCommerce