Case Study: Muckross Park Hotel & Spa achieves €97K+ in direct bookings and 50% online revenue growth with Sojern

Muckross Park Hotel & Spa Drives Over €94K in Direct Booking Revenue with Sojern

Muckross Park Hotel & Spa, a luxury 5-star property in Killarney National Park, needed to grow direct bookings to protect margins and control distribution. Director of Sales & Marketing Brian Miley tested Sojern’s commission-based advertising by reallocating part of the SEM budget to see if the technology could deliver measurable direct-booking results.

Sojern used real-time search and booking intent signals with a prospecting and retargeting strategy, charging only a commission after guests completed their stay. The campaign drove over €97K in direct booking revenue (€97,451), delivered 50% growth in online booking revenue, and produced strong increases in website traffic, including a 43% rise in January.

Muckross Park Hotel & Spa

Brian Miley

Director of Sales & Marketing