Case Study: Montana Tourism achieves 14% lift in flight bookings and major CTR gains with Sojern

Montana Tourism - Customer Case Study

Sojern partnered with Montana Tourism to expand awareness and drive qualified traffic to visitmt.com, increase visits across the state’s destinations, and engage in-market travelers in key feeder markets while trips were being researched and planned.

By analyzing real-time travel search and booking behavior, Sojern identified top-performing and new origination markets, refined audience segmentation, and continuously optimized campaigns. The overall 2012 campaign CTR was 64% above goal; travelers exposed to the ads showed a 14% increase in flight bookings to Montana airports versus an unexposed portion of the audience; and the optimized summer campaign delivered a 145% higher CTR than the winter campaign.

Montana Tourism

Katy Peterson

Consumer Marketing Manager