Case Study: Monarch Airlines achieves a 7:1 ROI and reaches 2.9M+ travelers with Sojern

Monarch Airlines - Customer Case Study

Monarch Airlines, a leading UK leisure carrier serving Mediterranean, Canary Island and ski destinations, needed to drive new bookings and prospect fresh customers while gaining insights to optimize future campaigns. Facing a competitive market, Monarch wanted to explore programmatic display advertising to reach in-market holidaymakers more effectively.

Monarch partnered with Sojern to run targeted programmatic campaigns across the EMEA region, resulting in a 7:1 ROI, exposure to over 2.9 million unique users, and more than 64,000 flight searches in a single month; over six months the activity generated hundreds of bookings. Sojern’s data-driven targeting, reporting and dedicated account management delivered actionable insights and led Monarch to expand the partnership.

Monarch Airlines

Robert Foulkes

Online Marketing and Customer Insight Manager