Case Study: Marriott International achieves 40% better conversion with Sojern

Marriott International boosts conversion 40% with Sojern

Marriott International, a leading hospitality company with a vast portfolio of brands, sought to overcome the complexities of multichannel marketing to better engage travelers across their path to purchase. To address this challenge, they partnered with vendor Sojern to leverage intent data for targeting potential guests based on their journey stage.

Sojern implemented a multichannel campaign combining upper and lower funnel tactics using display, video, and native ads. This solution delivered a 40% better conversion rate and a 6% increase in booking activity. Additionally, the campaign resulted in a 21% higher search activity on marriott.com and led to earlier bookings, with travelers remembering their ad exposure an average of 20 days before conversion.

Marriott International