Case Study: Marketing Greece drives 40K+ searches and 3.3K bookings with Sojern

Marketing Greece drives 40.3K searches to Greece with Sojern

Marketing Greece partnered with Sojern to run an awareness campaign targeting travelers in the UK and France. The challenge was to effectively spend a collective marketing budget from multiple stakeholders to ensure all collaborators were satisfied with the campaign's goals and outcomes.

Sojern implemented a managed campaign programmatic media solution. The results included over 40,000 searches and 3,300 confirmed travelers to Greece, while also achieving a cost-per-view (CPV) that was 40% better than the target. Sojern provided valuable data insights that helped demonstrate the campaign's success to stakeholders.

Marketing Greece