Case Study: Marketing Cheshire achieves 27:1 ROAS and £817K impact with Sojern

Marketing Cheshire achieves 27:1 ROAS with Sojern

Marketing Cheshire, a destination marketing organization for the historic county in northwest England, sought to drive measurable visitor growth and economic impact beyond single-day visits. The challenge was cutting through a competitive travel market to showcase Cheshire as a must-visit destination. They partnered with vendor Sojern and two rail companies to launch a co-op marketing campaign, aiming to pool resources and prove the value of collaborative, data-driven advertising.

Sojern implemented a tailored, multi-channel co-op campaign, leveraging data to target audiences along key rail routes and utilizing display and social media ads. The solution included robust footfall tracking to connect marketing activity directly to in-destination visits. The campaign exceeded all partner goals, with Sojern delivering a 27:1 return on ad spend, confirming 3,715 visitors, and generating an estimated £817,300 in economic impact for the Cheshire region.

Marketing Cheshire