Case Study: Major European Airline achieves 1.55% CTR and top-tier Moat quality with Sojern's PMP solution

Major European Airline - Customer Case Study

Sojern partnered with a major European airline to shift a long-running direct-response program toward a brand-awareness push aimed at UK in-market travelers. The challenge was to deliver impactful, non-disruptive creative on premium sites that raised awareness and drove measurable engagement, with success judged by click-through performance and the quality of sites the airline’s ads ran on.

Sojern deployed a Private Marketplace (PMP) package—combining Preferred Deals, Private Auction Deals and a premium whitelist—and worked with Sublime Skinz to run high-impact, non-intrusive branded site takeovers. By overlaying these premium placements with Sojern’s audience of 350 million traveler profiles and predictive travel data, the campaign achieved a 1.55% CTR and a Moat quality score of 798, earning top-tier “excellent placement quality” and one of Sojern’s best Moat ratings in 2016.