Sojern
177 Case Studies
A Sojern Case Study
Lv8 Resort Hotel, a luxury property in Bali, sought to grow its direct booking base and decrease its reliance on online travel agencies (OTAs). To achieve this, the hotel partnered with vendor Sojern, utilizing their Pay on the Stay advertising service to drive targeted traffic to its website.
Sojern implemented a digital marketing strategy using its Traveler Ecosystem to reach in-market travelers searching for trips to Bali. This drove qualified traffic to the hotel's website, where a booking engine from partner Roiback streamlined the direct booking process. The solution was highly successful, resulting in a 10% year-over-year increase in direct bookings for Lv8 Resort Hotel.