Case Study: Lough Eske Castle achieves €155K+ in direct bookings with Sojern

Lough Eske Castle Raises Their Profile and Drives More Direct Bookings, with Sojern

Lough Eske Castle, a lovingly restored 15th-century castle hotel and County Donegal’s only five-star property, needed a better way to sell Donegal to first-time visitors and close gaps in its digital marketing to drive more direct bookings to its site.

Partnering with Sojern, the hotel used commission-based display marketing and real-time travel-intent data to prospect undecided in-market travellers, paying only for completed stays. In 15 months this approach generated €155K+ in direct booking revenue, 330 incremental bookings (plus 55 future bookings), launched an effective strategy with no upfront cost, and delivered clear performance insights.

Lough Eske Castle

Lisa Marshall

Director of Sales and Marketing