Case Study: Los Cabos Tourism Board reaches in-market travelers and drives 22.9K+ website visits with Sojern

Los Cabos Tourism Partners with Sojern to Reach In-Market Travelers Across Display, Native, and Video

Los Cabos Tourism partnered with Sojern in March 2017 to raise awareness and drive in-market travelers to its website. Facing a vast digital landscape, the team needed a way to efficiently reach people realistically interested in visiting Los Cabos rather than broad, untargeted audiences.

Sojern used live traveler-intent data to activate Display, Video, and Native campaigns targeting U.S. travelers and those researching competitor beach destinations. The multi-channel approach delivered more than 22.9K website visits, a 65% video view-through rate, and a 0.37% click-through rate on display.

Los Cabos Tourism Board

Miguel Mondejar

Marketing Manager