Case Study: Kilkenny Hibernian Hotel achieves €14K+ incremental direct bookings and minimises cancellations with Sojern

Kilkenny Hibernian Hotel Minimises the Impact of Cancellations by Partnering with Sojern

Kilkenny Hibernian Hotel, a restored boutique property in central Kilkenny, partnered with Sojern in June 2017 to address two challenges: growing direct bookings in a predominantly leisure market and minimising the financial impact of guest cancellations.

Sojern used display advertising and a commission-based, pay-on-the-stay model to reach in‑market travelers; the partnership drove €14,481+ in incremental direct booking revenue, helped contribute 10–12% to a near‑50% increase in direct revenue, and reduced cancellation risk by only charging for completed stays.

Kilkenny Hibernian Hotel

Joanna Hannick

Director of Sales & Marketing