Case Study: I’M Hotel drives PHP 3M+ in direct booking revenue with Sojern

I’M Hotel drives PHP 3,953,495 in direct booking revenue with Sojern

I'M Hotel, an independent property, needed to raise its online profile and increase direct bookings while maintaining a consistent brand presence across multiple digital marketing channels. They partnered with the vendor Sojern to achieve this, seeking a solution that could compete with third-party booking sites without a large upfront cost.

Sojern implemented a multi-channel strategy using Display, Facebook, and Instagram advertising. This solution generated over PHP 3.9 million in direct booking revenue for I'M Hotel in 2018. The partnership also resulted in a 20% increase in the average daily rate for bookings coming from Sojern, demonstrating the high value of the customers it attracted.

I’M Hotel