Case Study: IHG achieves a 48% Video Completion Rate with Sojern Video Lab

IHG and Sojern Achieve a 48% VCR with the Innovative Video Lab Solution

IHG in the Middle East partnered with travel-marketing partner Sojern to better reach religious travellers visiting Saudi Arabia for Umrah. Facing the challenge of attracting and engaging this year‑round pilgrim audience, IHG wanted a more creative, cost‑effective way to showcase its properties and drive attention among in‑market visitors.

Using Sojern’s Video Lab, static images were quickly animated into a polished video and served as pre‑roll across the Google Display Network using Sojern’s travel intent signals. The campaign delivered strong engagement—48% video completion rate and a $0.02 cost per view—proving to be an efficient, high‑impact way to reach Umrah travellers.

IHG

Angelo Vassiliades

Campaign Marketing Manager - India, Middle East & Africa