Case Study: Idaho Tourism achieves a $101-to-$1 return on ad spend and 19% lift in bookings with Sojern

Idaho Tourism - Customer Case Study

Idaho Tourism sought to increase consideration and visitation to the state and asked Sojern to reach qualified travelers, drive them to visitidaho.org, boost travel guide downloads, and measure post‑impression search and booking behavior. Sojern ran targeted ads across 11 western states and tested national targeting to identify interested audiences and track their activity.

Sojern’s campaign drove over 7,000 unique visitors to the campaign landing page, 8,000+ homepage visits, and more than 2,100 travel guide downloads, plus 193,000 flight searches and nearly 5,000 bookings from exposed users. The work delivered a $101 to $1 return on ad spend, showed exposed travelers were 19% more likely to book, and found that 7% of Idaho flight searchers visited the site—77% of whom booked after visiting.

Idaho Tourism

Diane Norton

Tourism Manager