Case Study: Sumaq Machu Picchu Hotel achieves 10% growth in direct bookings and $260K+ in direct-booking revenue with Sojern

How Sojern Helped Sumaq's Strategy to Grow Direct Bookings by 10%

Sumaq Machu Picchu Hotel, a 62-room luxury property, needed to increase direct bookings but found its in-house SEM expensive and ineffective. The independent hotel required an always-on, multi-channel online presence to reach travelers searching for Peru.

Since 2016 Sojern provided a commission-based, pay-on-the-stay solution running Display, Search, Facebook and Instagram campaigns to reach travel-intent audiences. The partnership generated over $260,000 in direct booking revenue, grew Sumaq’s direct bookings by 10%, and increased the hotel’s online exposure while only charging for completed bookings.

Sumaq Machu Picchu Hotel

José Castillo

E-commerce and Direct Sales Manager