Case Study: Hotel West End achieves over €60K in direct booking revenue with Sojern RevDirect

Hotel West End in Paris Generate Over €60K in Direct Booking Revenue with Sojern RevDirect™

Hotel West End is a 49‑room boutique hotel in Paris’ Golden Triangle that prides itself on an authentic Parisian experience. Despite steady demand, the hotel faced intense local competition and needed a cost‑effective strategy to capture travelers’ attention and increase direct bookings.

Partnering with Sojern’s RevDirect (Display plus Facebook and Instagram) on a pay‑for‑performance, commission‑based model, the hotel generated €60,350 in direct booking revenue in seven months, saw a 3% lift in direct bookings, and secured €18,634 in future direct bookings — all while only paying for the bookings delivered.

Hotel West End

Karen Gameros

Sales Manager