Case Study: Hotel West End achieves over €60K in direct booking revenue with Sojern

Hotel West End generates over €60K in direct bookings with Sojern

Hotel West End in Paris faced intense competition in its popular central district, needing a strategy to capture traveler attention and increase direct bookings. To address this, they partnered with the vendor Sojern using its commission-based RevDirect service.

Sojern implemented a solution using online Display advertising and later expanded to Facebook and Instagram to reach travelers planning Paris trips. This generated over €60,000 in direct booking revenue within seven months, along with a 3% increase in direct bookings and €18,000 in future booked revenue, all while providing budget flexibility through the commission-based model.

Hotel West End