Case Study: Hotel Wandl achieves €105,669 in direct booking revenue and boosts direct bookings with Sojern

Hotel Wandl Partners with Sojern to Grow Their Share of Direct Bookings

Hotel Wandl is a boutique, 138‑room hotel in Vienna’s Old Town that faces heavy competition for visitors to the city. Wanting a more targeted way to stand out and reach travelers planning trips to Vienna, the hotel began working with Sojern in March 2018 to improve its online advertising and grow direct bookings.

Sojern used real‑time search and booking intent signals to deliver personalized display and Facebook/Instagram ads for Hotel Wandl through a risk‑free, commission‑based "Pay on the Stay" model. The campaign generated €105,669 in direct booking revenue in 20 months, helped establish a more targeted online reach, and contributed to an overall increase in the hotel’s direct bookings.

Hotel Wandl

Norbert Suchanek

General Manager